Work
Deets
Work
Deets
VACC
Connecting to the
next generation of mechanics
TV / Social / YouTube / Digital
We created a set of relatable characters to lead a campaign aimed at getting more young people to think about a career in Automotive.
The campaign pointed to a search engine where people could look up opportunities in the industry.
We shot on a farm, highways, back roads and live workshops.
We worked with a specialist props designer to create the characters.
All
DSC Shard
Centuro
Arcare Hands
Rachin Ravindra
VACC
Arcare Letters
DSC Women's Range
imar Whistle
Steeline
Bravo Vs Bravo
DSC Shard
Centuro
Arcare Hands
Rachin Ravindra
VACC
Arcare Letters
DSC Women's Range
imar Whistle
Steeline
Bravo Vs Bravo